Wednesday, November 21, 2007

The PGA Tour, Still Working To Capture The Teen Girl Demographic

The Michelle Wie experiment really hasn't panned out for the PGA Tour. Her failure to achieve any type of success in the PGA events that she's played in hasn't helped draw in many teenage girls. But have no fear, a big star is here to save the PGA's day, and he definitely appeals to that demographic more than anyone else. Or at least he did a few years ago.

That's right, Justin Timberlake is joining forces with the PGA Tour, and he's even getting his very own tournament.

The biggest event of the 2008 PGA Tour season will not be the Masters.

It won't be the U.S. Open. The PGA Championship takes a back seat.

British Schmitish.

All of them aren't sexy enough.

If sexiness equals dollars, then we're talking about the Justin Timberlake Shriners Hospitals for Children Open in October at TPC-Summerlin in Las Vegas.

Yep, the lowly Fall Series is taking off thanks to a pop-culture phenomenon who announced last week he will host the event with a concert. He's also playing in the pro-am.

All that, and a Timberlake concert? Tickets for that event are going to be harder to come by than ones for a Hannah Montana show(right Mr. Aikman?).

Maybe Tiger can find another singing partner, and join JT onstage during "SexyBack". I'm personally nominating John Daly right now.


BobfromStow said...

don't laugh, my nephew got the job as assistant to the tournament director. he just graduated from ohio state, and yes, they do plan to bring the sexy back.

BDoc said...

Actually, I think they're setting it up for a very worthy cause. It's just weird to think of the PGA Tour as a place for a Timberlake concert and event.